BeWell.com is a unique health website that seeks to go beyond offering dry medical information. Users can connect with each other by sharing their medical experiences on specialized message boards while Dr. Nancy Snyderman and other trusted health experts moderate discussions to ensure accurate information is being exchanged.

These two-page magazine ads were created as part of a campiagn to highlight both equally important aspects of the BeWell.com experience--expert health information and shared user experiences.